Services We Offer
Embedded CMO Strategy
Creative Solutions
Digital & Mobile Innovation
We empower brands that dare to stand out, driving cultural evolution and accelerating business growth. As your embedded CMO strategy partner and cultural creative agency, we provide the strategic leadership and cultural insight needed to build marketing infrastructures that don’t just thrive but redefine what’s possible.
Together, we embark on a transformative journey—innovating through storytelling, crafting immersive experiences, and delivering strategies that leave an impact.
MIKE SUMMERS
CEO & Founder
Culture is the canvas where visionary movements, vibrant minds, and pulsating moments blend, etching brands that not only keep pace with tomorrow's trends, but actively craft them. Yet, these daring innovators often find themselves caught in a gap, loaded with a passion for culture but lacking the robust marketing machinery to fuel their journey. That's where we step in.
100+
Years of combined experience
We are your dynamic, fractional CMO and marketing collective, offering a turnkey solution that aligns with your unique rhythm. Our mission? To empower your brand to ignite cultural evolution and accelerate business growth, because we believe in your power to drive the beat of change. Let's redefine the game, together.
50+
Clients Served
At Yellow Apple Marketing, we specialize in two distinct offerings:
- Embedded CMO Strategy: Seamlessly integrating into your organization, we deliver ongoing, tailored marketing leadership that aligns cultural relevance with business goals.
- Cultural Creative Agency: From storytelling to experiential campaigns, we craft agile, project-based solutions infused with cultural insight to amplify your brand’s voice and reach.
Our expertise includes brand strategy, experiential marketing, captivating visuals, and cutting-edge digital innovation—all designed to help your brand connect, engage, and lead.
1000+
Successful campaigns executed
Mike Summers is a marketing trailblazer who has left a profound mark on sports, consumer goods, and beyond. As Head of Marketing and Digital for Atlanta United, North America’s largest soccer club, Mike delivered groundbreaking campaigns that redefined fan engagement. At Johnson & Johnson, he transformed digital innovation for iconic brands like Listerine and Johnson’s Baby.
Beginning his career as a DJ and cultural influencer, Mike collaborated with renowned artists like Lil Wayne and Killer Mike. Recognizing a gap between corporate marketing and authentic cultural understanding, he founded Yellow Apple Marketing to bridge that divide. Under Mike’s leadership, Yellow Apple fuses strategic expertise with cultural relevance, empowering brands ready to create lasting impact and reshape their industries.
OUR WORK IN PRESS AND ON SOCIAL
SMM content
Brand ideas & strategy
This is how we approach every single project
We’re not just consultants; we’re your partners in building something extraordinary. Grounded in strategy and driven by culture, we combine performance-focused storytelling with innovative planning to craft brands that resonate and endure. Working hand-in-hand with business leaders, we ensure every project delivers measurable, meaningful outcomes.
At Yellow Apple Marketing, we champion those who break the mold—the bold, the audacious, the ones who dare to lead. Like the lone yellow apple glowing in a sea of red, we fuse visionary thinking with strategic precision to elevate brands to unprecedented heights. With us, your brand doesn’t follow trends; it sets them, sparking innovation and igniting change.
Mike Summers
RYAN SHEPARD
MARCUS SABBS
STEW CORnelius
Have questions?
Get in touch!
We would love to talk more about doing work with you.