A FRACTIONAL CMO SERVICE CULTIVATING CULTURE, STRUCTURING INNOVATION FOR VISIONARY STARTUPS

We empower visionary brands to drive cultural evolution and accelerate business growth. As a fractional CMO service, we bring strategic marketing leadership and a hand-picked collective of culture-savvy experts to help you build a thriving marketing infrastructure.

Together, we script an epic journey of transformation, reshaping the world through innovative storytelling and impactful experiences.

  • At Yellow Apple Marketing, we champion the audacious, the bold ones who dare to stand apart. As Yellow Apples, we weave pioneering vision with strategic structure, propelling brands to new heights. With us, you ignite a kaleidoscope of colors in an otherwise monochrome field.

  • We're true business partners, grounded in strategic planning that drives results. Our creative tastemakers craft compelling storytelling through performance marketing. We're not about one-off experiences; we build sustainable brands.

  • From CMO leadership and brand strategy to experiential marketing and design services, our collective covers a range of expertise. We elevate your influence through partnership marketing, captivating visuals, and resonant copy.

    With meticulous planning, standout visuals, and digital strategies, we enhance your online presence, manage social media channels, and boost brand visibility through PR and influencer marketing.

  • Mike Summers, a marketing maven who has left an indelible mark on the worlds of sports and consumer goods. As the Head of Marketing and Digital for Atlanta United, the largest soccer club in North America, Mike orchestrated groundbreaking campaigns that propelled the team to unprecedented heights. His strategic genius also transformed the marketing landscape at Johnson & Johnson, where he spearheaded digital innovation and media visions for iconic brands such as Listerine and Johnson's Baby.

    Mike's journey began as a successful DJ and cultural influencer, collaborating with renowned artists like Lil Wayne and crafting mixtapes alongside Killer Mike. However, he soon noticed a disconnect—the exploitation of culture by large corporations without a genuine understanding of its essence.

    Driven by his passion for cultural relevance, Mike immersed himself in strategic learning and business acumen at industry powerhouses like AT&T, Emory Business School, and Johnson & Johnson. His innovative mindset and visionary leadership propelled Atlanta United to secure the top spot in MLS for attendance, retail, and cultural relevance, revolutionizing the soccer landscape.

    Recognizing the immense potential of small organizations and thought leaders in shaping culture, Mike founded Yellow Apple Marketing, a collective of inventive minds dedicated to empowering brands with comprehensive, customized marketing solutions. With a deep understanding of the importance of cultural relevance and a knack for mobilizing creative tastemakers, Mike positions Yellow Apple Marketing as the go-to ally for brands ready to make a lasting impact on the cultural landscape.