OUR FOUNDER

Mike Summers is the driving force behind Yellow Apple’s success—a marketing pioneer who bridges corporate strategy with authentic cultural storytelling. With a career that spans industry giants and game-changing brands, Mike’s leadership has consistently delivered results that resonate far beyond traditional metrics.

As the former Head of Marketing and Digital for Atlanta United FC, Mike redefined fan engagement, making the club a leader in attendance, retail, and cultural relevance across the sports world. His strategic brilliance continued at Johnson & Johnson, where he spearheaded digital innovation for iconic brands like Listerine and Johnson’s Baby.

Mike’s journey began as a cultural influencer and DJ, collaborating with artists like Lil Wayne and Killer Mike. Recognizing the gap between corporate marketing and genuine cultural understanding, he founded Yellow Apple to bridge that divide. Today, under his leadership, the agency delivers bold, culturally driven strategies tailored to brands ready to lead and shape the future of influence.

Pursuing a deeper understanding, Mike immersed himself in strategic learning and business acumen at powerhouses like AT&T, Emory Business School, Johnson & Johnson, and Atlanta United. At Johnson & Johnson, he orchestrated media visions for iconic brands like Listerine and Johnson’s Baby, steered digital marketing innovation across the entire J&J consumer portfolio, and navigated Atlanta United’s marketing to clinch the #1 spot in MLS for attendance, retail, and cultural relevance.

This journey revealed the immense potential of small organizations and thought leaders in shaping culture, but also underscored the scarcity of resources and support they grappled with. This sparked Mike’s inspiration to curate Yellow Apple Marketing, assembling the most inventive minds he encountered on his journey. Our fractional CMO service steps in to bolster brands with comprehensive, custom-made marketing solutions that sync with their cultural pulse and strategic objectives.

Mike brings a unique blend of media prowess, digital innovation acumen, and DEI leadership honed at Johnson & Johnson. He appreciates the critical role of cultural relevance in today’s business sphere and knows how to mobilize creative tastemakers to sculpt compelling narratives that drive performance marketing results. Yellow Apple Marketing, under Mike’s stewardship, positions itself as an indispensable ally, providing a comprehensive marketing function for brands primed to make their mark on the cultural landscape.